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Ask.com and Looksmart Campaign Reports
I was surprised today when I noticed the Ask.com sponsored advertising campaign reporting tool appears to be the same one used by Looksmart. Judge for yourself: Ask.com Advertising Campaign Reports:...
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Pay Per Click Friction
There are many tactics search engine advertisers can use by design to either induce searchers to click or not click on their ads until after the ad viewer has self qualified their interest in the...
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